Deutsche Telekom has a long tradition when it comes to the iPhone: the telco company was the first in the category to launch it, back in 2007. Nowadays, however, all major German providers cooperate with Apple to advertise the latest generation of iPhones. To strengthen the leadership position, Deutsche Telekom needed to create something exceptional that would stand out in the saturated market and demonstrate the premium quality of both products.

We focused on the strengths of Apple and Deutsche Telekom, their premium claim, and presented the unique synergy of the best products in the world and the best network in Germany in an aesthetic and polished advert that celebrates those who appreciate the best.

The result: An unexpected encounter during a work trip on a remote location dramatizes that the best 5G network united with the best iPhone create an unrivalled magic.