As the technology partner of EURO 2024, Deutsche Telekom is making an outstanding and essential contribution to the success of the European Championships – rolling out fiber networks in all stadiums. To stand out from the mass of soccer communication, we dramatized the functional significance of the stadiums’ fibre optic network in an unusual and emotional way.

With a simple equation we got people excited about Telekom’s contribution: No fiber, no soccer.

Because without the connectivity of the stadiums, no TV signal and therefore no joint soccer party.

A pointy and unusual visual execution made the TV campaign one of the most extraordinary campaigns of the entire European Championship.