For Germany’s biggest vehicle marketplace mobile.de we created a new brand platform that focusses on reassuring people that with a bit of help to be found on their platform everyone can end up in (or on) the right vehicle.
The launch campaign, which introduces a cast of loveable, otherworldly characters, is designed to build trust within mobile.de’s current and potential customer base, reassuring them they can trust the brand to help them find the right car in a galaxy of options.