In a world where AI tries to behave like humans, it is becoming increasingly difficult to tell the difference. Luckily, with World ID, a Sam Altman Project, there’s an ultimate identification solution: an iris scan to prove you are human. For Germans quite a bit of a hurdle.

To raise the target group’s interest, we launched a Berlin-wide OOH campaign that celebrated human peculiarities in our first campaign for Worldcoin. The little things that make us unique and human. From contextual posters to guerrilla placements, we reached Berliners on every corner of the city and showed in an entertaining way that the digital world should remain a human one