Especially younger people assume that Telekom is too expensive for them and consider them out of their league. Not knowing that with the MagentaMobil Young tariffs, the best network is actually quite affordable for them.
We approached the young audience through their culture and spoke to them in their language by partnering with upcoming rap star Badmómzjay to break down prejudices together. About them. About their generation. And about us. With our slogan ‘You better check that again.’ and a social media led campaign, we not only clearly improved the perception of value for money, but also regained a significant market share among the young audience.